This project included a visual identity, photography, website and an initial setup of social media.
When designing the identity, we wanted to reflect a sense of modern craft. It was really important to us to steer away from the traditional serifs and scripts associated with cabinet makers and craftsmanship. This is also the reason that we chose to use a steely grey and not wood-like colours. The icon was designed to be reminiscent of the tree and the connecting join.