The Hair Lounge is a boutique hair salon in the historic market town of Hadleigh, in the heart of Suffolk. The brief was to broaden the appeal and reach a more style conscious audience. It is an established business with a team of eight and has a loyal customer base.
What we did
We were approached by The Hair Lounge to refresh their brand identity to reinforce their position as a destination salon. We positioned them as a high-quality, desirable and boutique salon and drew attention to their beauty and sustainability values. We worked closely with the client to ensure that the identity was contemporary and luxurious to reach the more style aware market. We did this by using dark, opulent and luxurious colours to give the logomark a sense of indulgence. The project deliverables included logomark, print collateral, website. To reinforce the values of luxury and elegance, we commissioned a signwriter to paint the logo on the shop fascia.
The client said:
“I am so pleased with the work Eye Speak have done on the new designs for my business rebrand. Esther really listened to my requirements and provided me with options I hadn’t thought of, I am delighted with the finished design and working with Esther has been a truly pleasurable experience”
— Lisa Ashford, Salon Director